Sony Cyber-shot DSC-W710 - compact - 16.1 Mpix - 5x optical zoom - black

Beautiful pictures and movies made simple

16.1MP
5x optical zoom
HD
Intelligent AUTO
6.7cm (2.7") LCD
Picture Effects
Advanced Flash

Fun, fuss-free photography starts here

From parties and family portraits to holiday scenes: have fun shooting detail-packed photos and HD video clips. Take this compact, light and simple-to-use camera anywhere and get help taking better shots every time... even if you're a first-time photographer.

It's all in the detail
Effortlessly capture the beauty, emotion and excitement of all those special moments thanks to the camera's high-resolution image sensor. From a family holiday to a fun night out, you'll take sharp, finely detailed photos without fuss.

Shoot HD movies
Your camera's a camcorder too. Bring all those memories to life with HD video. There's no need to fiddle with complicated controls: a simple switch on the back of the camera selects movie recording. When you're finished, sit back and enjoy the results on your HD television.

Let your camera do the work
Not sure which settings are best for that sunny beach scene or twilight gathering? Let your camera decide for you. The camera automatically adjusts everything to suit the conditions. Just point and shoot and capture the moment with no menus or settings to worry about.

Enhance your portrait photos
Portraits of friends and family have never looked better. Your camera can cleverly re-touch photos, removing skin blemishes and wrinkles for flattering results with friends and family. It can even whiten teeth and deal with shiny foreheads.

Get a panorama in one shot
It's easy to grab breathtaking views of landscapes or city scenes. Just press the button and sweep the camera from side to side (or up and down). Your camera automatically stitches together a high-speed burst of frames to create one full panoramic image.

Light up the room
Your camera's flash often struggles to reach subjects that are further away. Advanced Flash boosts sensitivity, brightening photos when the lights are low. You'll say goodbye to dim, dark portraits and party scenes.

Simple buttons at your fingertips - Easily reach for the handy controls designed to make taking photos and HD movies straightforward
Capture 16.1 megapixel photos - Easily get the beauty and emotion of special moments with the 16.1 effective megapixel Super HAD CCD image sensor
Ready to shoot, near or far - From landscapes to family gatherings, every scene's covered with the high quality 5x optical zoom lens
Get a wider view - Make sure nothing's left out of the picture: the wide angle lens packs more into holiday scenes, interiors and group shots
Add artistic picture effects - Add creative effects to stills, movies and panoramas without having to download and use image-editing software
Don't leave it to guesswork - Intelligent Auto recognises a wide range of scenes and adjusts settings automatically so you can get detailed results every time
Shoot crisp HD movies - Film clear, detail-packed HD video clips for easy playback on your HD television
See photos clearly on-screen - View your shots on the high-resolution Clear Photo LCD screen that automatically adjusts brightness to suit sunshine or dull days
Flatter your portrait subject - Let the camera automatically remove skin blemishes, brighten teeth, widen eyes and cut forehead shine when you capture portraits
Take panoramic photos in one go - Just press the shutter button and sweep the camera for extra-wide panoramas of landscapes, city scenes and packed parties