Sony Cyber-shot DSC-W710 - compact - 16.1 Mpix - 5x optical zoom - black

Product overview



Standard Due date unavailable

Beautiful pictures and movies made simple

5x optical zoom
Intelligent AUTO
6.7cm (2.7") LCD
Picture Effects
Advanced Flash

Fun, fuss-free photography starts here

From parties and family portraits to holiday scenes: have fun shooting detail-packed photos and HD video clips. Take this compact, light and simple-to-use camera anywhere and get help taking better shots every time... even if you're a first-time photographer.

It's all in the detail
Effortlessly capture the beauty, emotion and excitement of all those special moments thanks to the camera's high-resolution image sensor. From a family holiday to a fun night out, you'll take sharp, finely detailed photos without fuss.

Shoot HD movies
Your camera's a camcorder too. Bring all those memories to life with HD video. There's no need to fiddle with complicated controls: a simple switch on the back of the camera selects movie recording. When you're finished, sit back and enjoy the results on your HD television.

Let your camera do the work
Not sure which settings are best for that sunny beach scene or twilight gathering? Let your camera decide for you. The camera automatically adjusts everything to suit the conditions. Just point and shoot and capture the moment with no menus or settings to worry about.

Enhance your portrait photos
Portraits of friends and family have never looked better. Your camera can cleverly re-touch photos, removing skin blemishes and wrinkles for flattering results with friends and family. It can even whiten teeth and deal with shiny foreheads.

Get a panorama in one shot
It's easy to grab breathtaking views of landscapes or city scenes. Just press the button and sweep the camera from side to side (or up and down). Your camera automatically stitches together a high-speed burst of frames to create one full panoramic image.

Light up the room
Your camera's flash often struggles to reach subjects that are further away. Advanced Flash boosts sensitivity, brightening photos when the lights are low. You'll say goodbye to dim, dark portraits and party scenes.

Simple buttons at your fingertips - Easily reach for the handy controls designed to make taking photos and HD movies straightforward
Capture 16.1 megapixel photos - Easily get the beauty and emotion of special moments with the 16.1 effective megapixel Super HAD CCD image sensor
Ready to shoot, near or far - From landscapes to family gatherings, every scene's covered with the high quality 5x optical zoom lens
Get a wider view - Make sure nothing's left out of the picture: the wide angle lens packs more into holiday scenes, interiors and group shots
Add artistic picture effects - Add creative effects to stills, movies and panoramas without having to download and use image-editing software
Don't leave it to guesswork - Intelligent Auto recognises a wide range of scenes and adjusts settings automatically so you can get detailed results every time
Shoot crisp HD movies - Film clear, detail-packed HD video clips for easy playback on your HD television
See photos clearly on-screen - View your shots on the high-resolution Clear Photo LCD screen that automatically adjusts brightness to suit sunshine or dull days
Flatter your portrait subject - Let the camera automatically remove skin blemishes, brighten teeth, widen eyes and cut forehead shine when you capture portraits
Take panoramic photos in one go - Just press the shutter button and sweep the camera for extra-wide panoramas of landscapes, city scenes and packed parties



Product Description
Sony Cyber-shot DSC-W710 - digital camera
Product Type
Digital camera - compact
Memory Card Slot
Memory Stick PRO Duo card, SD card
Sensor Resolution
16.1 Megapixel
Max Video Resolution
1280 x 720
Lens System
Zoom lens - 5 x zoom - 5 - 25 mm - f/3.2-6.5
Focus Adjustment
Automatic, manual
Min Focus Distance
10 cm
Image Stabiliser
Electronic (Steady Shot)
Camera Flash
Built-in flash
LCD display - 2.7"
Supported Battery
1 x Sony NP-BN Li-ion rechargeable battery - 630 mAh ( included )
Interfaces Provided
Composite video/audio, USB 2.0
Dimensions (WxDxH)
9.7 cm x 2 cm x 5.1 cm
98 g



Product Type
Digital camera - compact
Enclosure Colour
Sensor Resolution
16.1 Megapixel
Optical Sensor Type
Total Pixels
16,400,000 pixels
Effective Sensor Resolution
16,100,000 pixels
Optical Sensor Size
ISO (Max)
Optical Zoom
5 x
Image Stabiliser
Electronic (Steady Shot)
Face Detection
Print Standard
DPOF support, PRINT Image Matching
Auto Focus
TTL contrast detection
AE/AF Control
Subject-tracking AF
Face Detection
Smile Shutter
Digital Video Format
Image Recording Format
Max Video Resolution
1280 x 720
Interfaces Provided
Composite video/audio, USB 2.0

Exposure & White Balance

Light Sensitivity
ISO 100-800, ISO auto (100-800)
Exposure Metering
Multi-segment, centre-weighted, spot
Exposure Modes
Programme, automatic
Shooting Programs
Landscape, night portrait, PET, soft snap, night scene, beach, snow, high sensitivity, soft skin, gourmet
Special Effects
Partial colour, Toy camera, Pop Colour, Soft High-key
White Balance
Automatic, presets
White Balance Presets
Incandescent, cloudy, Flash, daylight, fluorescent light (cool white), fluorescent light (daylight), fluorescent light (warm white)
Max Shutter Speed
1/2000 sec
Min Shutter Speed
2 sec
Exposure Compensation
±2 EV range, in 1/3 EV steps

Lens System

Zoom lens - 5 x zoom - 5 - 25 mm - f/3.2-6.5
Focal Length Equivalent to 35mm Camera
28 - 140mm
Focus Adjustment
Automatic, manual
Min Focus Distance
10 cm
Zoom Adjustment
Motorised drive
Built-in lens shield

Camera Flash

Camera Flash
Built-in flash
Flash Modes
Fill-in mode, slow synchro, auto mode, flash OFF mode, red-eye reduction
Effective Flash Range
0.5 m - 2.7 m : ISO auto ( wide lens ) , 0.5 m - 1.2 m : ISO auto ( tele lens )

Additional Features

Continuous Shooting Speed
1 frame per second
Self Timer Delay
10 sec, 2sec
Additional Features
Built-in speaker, auto power save, digital image rotation, cropping an image, in-camera red-eye fix, face detection, Intelligent AUTO (iAUTO), 360 Sweep Panorama technology


2.7" LCD display
230,400 pixels
Display Form Factor
Display Features
Display brightness control


Microphone Operation Mode


Connector Type
1 x USB 2.0 , 1 x composite video/audio output


Sony PlayMemories Home


Included Accessories
AC power adaptor, wrist strap, video / audio / USB cable


Battery Type
Sony NP-BN
1 x Sony NP-BN Li-ion rechargeable battery - 630 mAh ( included )
Battery Life Details
Photo shooting - 220 shots

Memory / Storage

Memory Card Slot
Memory Stick PRO Duo card, SD card
Supported Memory Cards
Memory Stick Duo, SD Memory Card, Memory Stick PRO Duo, SDHC Memory Card, Memory Stick PRO-HG Duo
Image Storage
JPEG 4608 x 3456 , JPEG 4608 x 2592 , JPEG 3648 x 2736 , JPEG 2592 x 1944 , JPEG 1920 x 1080 , JPEG 640 x 480
Video Capture
AVI - 1280 x 720 - 25 fps - 6Mbps , AVI - 640 x 480 - 25 fps - 3Mbps , AVI - 320 x 240 - 30 fps

Dimensions & Weight

9.7 cm
2 cm
5.1 cm
98 g

Environmental Parameters

Min Operating Temperature
0 °C
Max Operating Temperature
40 °C
Scroll to top